The world of sports
In the world of sports, mental illness is a widespread phenomenon but cloaked in taboos. Several sports psychologists now highlight the problem and believe that about 40% of athletes experience mental illness during their career. But it’s associated with feelings of shame and the threshold for seeking help is therefore sky-high. Athletes are afraid of losing both reputation and money if they speak openly about mental illness.
We create tools, education and support for individual athletes, leagues and associations. For example, through a collaboration with teams in the Swedish Allsvenskan soccer league. In order to change the view of mental health in the world of sports, we’ve initiated several partnerships.
Vinberg’s floorball team is located in Falkenberg and plays in division 2. It’s Charlie Eriksson’s home team and he played floorball there throughout his childhood. It feels incredibly fun and rewarding to have a close partnership with Vinbergs IBS. The season 2018/2019, Never Alone got exposure on the team shirts, where about ten sponsors donated their exposure for our benefit. Floorball is Sweden’s largest indoor sport. It feels both necessary and important to shed light on mental illness within the world of floorball.
Robert Karlsson played his first competition on the European Tour in 1988, now over 30 years later he remains on the same tour and still wants to develop both on and off the golf course. These years have made Robert one of the most successful Swedish golfers of all time with 11 wins on the European Tour, prominent in the Ryder Cup, victory in the Team World Championships together with Henrik Stenson and as the first Swede to be the top earner on the European Tour. For several years, Robert has been a good friend and mentor to founder Charlie Eriksson and their relationship helps Never Alone to reach new levels. Robert has long experience in mental training and this is something that will be incorporated into the organization going forward.
Hills Golf Club
Hills Golf & Sports Club, located in Mölndal, is considered one of Sweden’s finest golf courses. It’s been recognized countless of times for its work with both junior and senior members at the professional level. In 2018, the European Tour Nordea Masters competition was held at Hills Golf Club and it attracted tens of thousands of spectators to the successful event. In 2019, the European Tour will return, with a new name, Scandinavian Invitational. The collaboration with Hills Golf Club is an opportunity for us to reach more men with our message. This by using golf as a tool to reach all the way and improve the members’ awareness of mental illness.
IFK Göteborg, locally often only IFK, including Blåvitt, Änglarna and Kamraterna, is a Swedish sports association from Gothenburg founded on October 4, 1904. The team plays in the Allsvenskan soccer league. They’ve won the Swedish championship 18 times, the Swedish Cup 7 times and the UEFA Cup twice. The collaboration with IFK Göteborg gives us the opportunity to highlight mental illness in the world of soccer. Both to active players, the organization, the audience and all the people affected by the association’s activities.
Emil “HeatoN” Christensen
Emil Christensen, aka HeatoN, is a former professional Counter-Strike player who played in clans like NiP (Ninjas in Pajamas) and SK-gaming. Emil has won everything one can win in e-sports’ biggest sport Counter-Strike with wins in the major leagues such as WCG, ECL and CPL. Between 2001-2007 he was considered to be the world’s best Counter-Strike player. He has represented the Swedish national team countless times. Emil became more known to the general public when he was one of the participants on the Swedish TV show “Mästarnas Mästare.” To reach more young people in Sweden, Emil is a role model for many and a way to reach them. He is well aware of the combination of mental and physical health and can give us valuable experience in working for a holistic approach to health.
Fairway Masters – For the benefit of Never Alone
The Fairway Masters, founded by Sebastian “Sebbe” Nilsson, is an annual golf competition at Vellinge GK, outside Malmö. It is aimed at companies, giving them the chance to play a round of golf and at the same time make a difference. The whole concept is created to shine a light on mental illness and contribute to Never Alone’s daily work. All profits from Fairway Masters go to Never Alone. The competition is usually fully booked and gets a lot of attention in the south of Sweden. Well-known profiles such as Mats Näslund, Hasse Brontén and Caroline Mohr are recurring players in the competition.
Link to Fairway Masters